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EA Sports
partnership playbook
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Football
Time to read: 5 min
Partnership playbook: EA Sports, Novartis, ŌURA, Sports Illustrated, and more
May 6, 2026
NFLPA takes bookmaker to court over NFT licencing payments
BREAKING
Fan Engagement
Time to read: 3 min
Genius Sports to create Madden-esque experience for NFL clash with NBC and EA Sports
December 3, 2024
credit: Shutterstock
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Football
Time to read: 2 min
Manchester City & EA Sports commemorate long-standing partnership 
August 28, 2024
credit: Shutterstock
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Football
Time to read: 3 min
Jude Bellingham becomes the new face of EA Sports FC 25
July 18, 2024
credit: EA Sports
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Fan Engagement
Time to read: 2 min
EURO 2024: EA Sports & Adidas offer sessions for football’s next-generation 
July 5, 2024
The esports report image.
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Esports
Time to read: 3 min
The esports report - Riot Games acquires equity stake in data firm GRID
December 7, 2023
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Esports
Time to read: 4 min
ESI London 2023: How will EAFC 24 fit into the world of gaming 
October 27, 2023
Harry Coe, Luscid: Realising the full business potential of sports data
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Data
Time to read: 2 min
Stats Perform to supply EA with real-time player data for the upcoming FC24
October 2, 2023
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Football
Time to read: 2 min
La Liga signs "revolutionary" five-year deal with EA
July 6, 2023
White Premier League flag waving in the wind
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Football
Time to read: 1 min
Premier League close to completing £488m partnership extension with EA 
February 13, 2023
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Europe
Time to read: 3 min
Women’s Champions League in FIFA 23 following EA Sports accelerator fund
October 19, 2022
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Europe
Time to read: 2 min
Rangers and EA Sports partner for an ‘interactive football experience’
August 25, 2022
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Europe
Time to read: 2 min
LaLiga sees ‘complete rebrand’ in EA Sports fan engagement partnership
August 3, 2022
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Europe
Time to read: 2 min
Juventus makes FIFA return in ‘new generation’ EA partnership
July 26, 2022
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Esports
Time to read: 2 min
EA Sports to bring ‘unique characteristics of football’ with Seria A
September 14, 2021
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Integrity
Time to read: 3 min
EA Sports to allow ‘pack previews’ amid loot box probes
June 24, 2021
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Sponsorship
Time to read: 2 min
Real Madrid recognises Kin Partners' ‘top potential’ in sponsorship move
May 6, 2021
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Integrity
Time to read: 3 min
UEFA joins in global sporting social media boycott
April 30, 2021
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Partners
Time to read: 2 min
AC Milan adds BMW to premium partner sponsorship category
April 1, 2021
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Partners
Time to read: 2 min
NFL shapes ‘future of electronic sports’ with Skillz collaboration
February 5, 2021
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Features
Time to read: 5 min
Matt Marcou: How Madden NFL is bridging the gap between virtual and reality
February 4, 2021
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Partners
Time to read: 2 min
EA Sports signs multi-year UEFA licensing rights extension
February 3, 2021
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Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
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Partnership Playbook: Racing stripes, yoghurt and F1 points
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USL links new branding to promotion and relegation plan
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Sideline Moves: Eintracht Frankfurt top job taken by Hellmann as Krösche exits
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US Ski & Snowboard tackles fragmented sports rights
Features
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026